Our target audience was females aged 19-24. We further discussed this topic and decided what audience profile(s) our opening sequence would fall into. I will be explaining them and why we thought this.
Genre
Genre
The genre of our opening sequence was chosen to be a romantic drama. Having chosen this genre, our primary target audience would be females in our chosen age range.
Demographic
Demographic
We decided that the demographic of our film opening sequence should be working class to middle class citizens. This was because of the people in the film would be seen as this. Targeting it at this demographic could also mean the budget of the film could be raised.
Audience profile
Audience profile
Target: create a real audience profile by compiling a list of attributes and tastes- age 23, name xy, occupation .. disposable income..favourite film...band...hobbies...choice of magazine...tv prog..fave film star etc etc; this will show that you have focused on specifics and this will also inform your marketing choices.
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